I was commissioned by a sole trader PR practitioner to update her outdated website. It was requested that the green from previous, and current branding be retained for continuity across her business. Previously, the website had a seascape image as the banner of all pages, however to modernise this and increase legibility I decided to use a solid colour. This provides a bold and dynamic aesthetic that compliments a highly typographic approach. This also reflects the integral part words have in her business. The blog was an element that was featured on the previous website however it hadn't been updated regularly. With the new design, my client is excited and motivated to add more blog updates to keep her clients, and potential clients informed. She will also be seeking more client endorsements to remain current. One of the requirements of this client was that the website be created on the platform Weebly. This is so that she can have some control over the site and is able to edit aspects as she desires. Although this provided some limitations, I feel that the overall design, communication and impact was a success. Because the design of the website was more typographic, I recommended that the company logo also be altered to compliment this. After providing various options for this, the client decided on the logo seen on the website, due to the visual interest of the lower case letters, and the boxy appearance of the combined elements.
